This Is Mean, But….

Sometimes you just have to fire a client.  It’s not a who’s wrong or right thing, it’s a we are most assuredly not compatible thing.

I’ve done it more than once and it’s never a pleasant thing.

But they say, Never Say Never….

And this time it’s true.  Let me introduce you to a term I love and is incredibly applicable here.


Screen Shot 2016-08-09 at 7.13.38 PM





It’s not a word everyone on the street uses, but it is one that describes the pleasure one can take in the unpleasantness of someone elses’ life- especially if they are a world class tool.

I’m big on security, as any of my clients can attest.  There’s simply no reason to leave yourself vulnerable.

When someone agrees to pay me and then goes back on their word and their site gets hacked multiple times, I get to see this and laugh heartily to myself.

haha knucklehead








I know it’s not nice.  But it’s really fun to watch people not listen to what you say, try and scam you out of money and still have peace of mind at night.

In the words of someone or other: “That’s what you GET”!

What does this mean for the site owner?  Well, first of all, delisting of all Google listings and warnings from all the top search engines.

Also, you have to figure out what happened with the hack and then fix it.

But then there’s still the fun of getting listed in Google again, a process which is time consuming and if you pay an SEO expert like me to take care of it, will be multiple thousands, possibly touching five figures when all is said and done.

It’s cheaper to just treat your SEO/ web person like gold than to try and get one over.

Congratulations to the person in question- this is an easily solvable issue in this case, which I will not be contributing to even though it would cost me nothing in terms of time and resources.

Anyhow, thanks for reading, do forgive the Schadenfreude nature of my post and stay safe out there on the world wide web, folks 🙂



So, Yeah, It’s Been a While….

logoSo, it’s been a while since I updated the ol’ Jim McClinsey site.

Do I have reasons?  Well, yeah, of course I do.

I have:

  1.  Mr. Mom duty all the time
  2. I run Mid Hudson SEO
  3. I run Domains By Jim
  4. I have a patent pending product to promote, namely, MyHero


So, anyway, we’ve been having tremendous success promoting MyHero at comic book conventions in NY state, including the inaugural Hudson Valley Comic Con and the Newburgh Free Library Mini- Con as well.

It’s been really amazing; the response from kids who love the product, the parents who love not having to put batteries in the product and the fact that it’s reusable, the educators loving the opportunity to incorporate a truly unique educational tool into their curricula.

All of the feedback has just been phenomenal.

In fact, we’re looking at restocking soon and running a crowdfunding campaign to get our margins as far down as possible.

Anyhow, that’s what’s up.  I’ll have another new post in a few few 🙂


Mid Hudson SEO Update

hqdefaultHey folks, just a quick update to let you know that I’ve limited access to Mid Hudson SEO while a large project is completed.

You can still contact us and ask for minor work like basics websites and basic SEO, but a large portion of resources are now being allocated to this project.

If you need something more complex, shoot me an email and I’ll hook you up with one of my colleagues.

Read more details over at Mid Hudson


My New Pet Project!

Kids hand writing cartoon . vector

So, as most of you know, I’m a huge fan of superheroes and comic books.  Being a former teacher, I’ve also got a love of things which are both entertaining and educational in nature.

Call it edutainment if you like.

So a couple of years ago I came up with an idea for an activity for elementary kids that would work on reading and writing skills as well as be a whole lot of fun.

Naturally, it centers around superheroes 🙂

What it is is a superhero kit in a box, which I call MyHero.  It allows a child to construct their own superhero “avatar”.  The child, with the help of an adult or older sibling, will actually come up with their own unique superhero origin story, then design the look of the hero and ultimately create their superhero mask with a unique reusable fabric mask.

The product is available online now but will be officially launched in the coming months with a PLF style launch sequence.

If you want to check it out, you can see it at the official MyHero website.

MyHero is patent pending.

Pausing Coaching for a While

jim mcclinsey new av 2013Just a quick announcement, I’m going to suspend the coaching program for a little while while some other projects go on- there’s only so much time in the day and I like to make sure my clients get what they pay for.

In that spirit, I’m going to stop offering coaching for new folks for a few weeks or so so I can concentrate on what I have on my plate 🙂


Marketing Your Marketing – Make Sure Your Content Is Seen

“It’s no secret that effectively producing content is a key aspect of marketing your business. Not many people are going to start patronizing your establishment simply because they heard or saw a commercial, or banner ad for it. Today, if you want to reach consumers where they really live, you have to meet them online.

Here’s the thing, though – putting content out there is only an effective strategy if you’re actually able to get people to see it. A tree falling in an empty forest might make a sound, but you’d really prefer if an audience were around to hear it. The goal is to engage with people, make connections and eventually land a few paying customers. You can’t do that if no one sees the blog posts, social media updates and multimedia content you are creating.

“The great challenge of content marketing is that when you first get started, you have nothing.”

So how can you do it? How do you, if you’ll forgive the cliché – market your marketing? Figuring this step out is a key aspect of becoming successful in business. Once you have an engaged audience for your marketing material, you can begin to move people further down the sales funnel. A great side benefit….? If you do this right, they’ll bring others

A great side benefit….? If you do this right, they’ll bring others.

Starting from the bottom
The great challenge of content marketing is that when you first get started, you have nothing. If no one is visiting your website and no one cares about the content you’re producing, it can be a daunting proposition. Where do you even begin?

A field of dreams content strategy simply doesn’t work. Just because you build it, doesn’t mean the masses will be beat a path to your website.

According to Forbes, the “tree falls in the forest” problem is an all-too-common one for numerous entrepreneurs. Jayson DeMers, founder and CEO of Seattle-based marketing agency AudienceBloom, explained that you’re going to need to start from the bottom. Creating content is relatively easy, but generating awareness is often the hard part.

“If you’re a savvy marketer, you’re already actively engaging in content marketing,” DeMers noted. “Unfortunately, many business owners are so focused on the creation of their content that they’re forgetting the marketing component of the equation. After all, what good is amazing content if nobody knows about it?”

Your strategy for “marketing your marketing” is going to depend on a few factors. For example, how much money do you have to spend? And do you have any connections in the business world that can help you? Once you’ve assessed what kind of resources you have to work with, you can begin to put together a road map.

Working with owned media
Obviously, the easiest resource to use for marketing is one that you control by yourself. This is what’s known as “owned media.” You have your own site, your own social media profiles, your own web and mobile applications and so on. The beauty of these platforms is that you have complete autonomy to control what they say and how they say it.

Another big plus… YOU own the relationship.  Your relationship with the audience you’ve built is not dependent upon someone else’s platform or algorithm.

Of course, there’s an obvious drawback there. Owned media may be the easiest to use, but it’s also the hardest to get any real impact from. Why would anyone visit your blog if they’re not aware of the content there? Owned resources, therefore, are only going to be effective if you use them in conjunction with other strategies.

One thing you can do is focus on search engine optimization (SEO) – if your site is loaded with keywords and subject matter that will draw the attention of Google searchers, that is definitely a huge plus. Another viable strategy is to use platforms that are already successful – maybe you have a strong email newsletter, mobile app, twitter following or direct mail campaign. Use it to create awareness of your other owned media channels. Eventually, awareness will spread.

Reaching out in new directions
It’s very difficult to get where you want to go using owned media alone. There’s another avenue that can be more effective, but it’s a more difficult challenge – it’s called branching out to “earned distribution channels.” An example of this strategy is publishing a guest blog on another site that’s more prominent, or getting favorable coverage for your business in the press.

This can be hugely effective. If you’re able to land exposure for your enterprise from a major outlet that will bring eyeballs to your site, that’s great – but it won’t happen overnight. Getting to this point requires that you make connections in the business and leverage them at opportune times.

Ultimately, one of your goals should be to establish a position for yourself as a thought leader. If people in the business respect your opinions and want to hear from you more, you should be able to turn that reputation into big marketing opportunities. If you’re well-respected, you won’t have to beg people for a guest blog or a PR spotlight – they’ll come to you and ask first. Getting to that level, though, is a gradual process.

One great place to start is HARO . From The New York Times, to ABC News, to and everyone in between, HARO, boasts of nearly 30,000 members of the media having been quoted as sources in their stories. As their site says, “Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for”.

Investing in key markets
The third level of marketing for your marketing is the use of “paid distribution channels.” If you’re willing and able to set aside a few dollars in the budget for promoting the content you produce, then such an initiative can go a long way.

With some types of traditional media, like radio, when you bought advertising, thing were a little uncertain. You had no idea how many people would hear the ad, or how many would care. You had some idea of the reach but little was certain. But now, with digital media, you can pay a fixed rate for a sponsored Facebook post and guarantee that, say, 1,000 people will see it? That is value that’s guaranteed and predictable.

Note that investing in paid distribution today is far different than the example of paying for radio commercials mentioned above. In the modern technology landscape, you have the potential to study your target markets more closely and zoom in on specific areas where you can make improvements. For example, what demographics are you interested in selling to more? Through the use of Facebook and Twitter sponsored content, and search engine boosters like Google AdWords, you can invest in specific areas that matter to you.

Whether you’re trying to reach restaurant owners across the country, IT decision makers in a single zip code or anyone in between yopu can qith the robust advertising platforms of many of today’s leading social destinations and search engines.

In short, you want to maximize your resources and invest in real marketing power. That means not just producing content, but also promoting it and making sure it’s seen. Remember, if you build it AND promote it, they will come.”

Good stuff to keep in nind while you promote your content- this article was courtesy of

WordPress Security

Fellow security nuts:

“WordPress security has always been food for thought. Even though most of the latest updates including WordPress 4.0 deal with WordPress security issues, there is still a lot that can be done to improve that security, even by the less tech-savvy of us. In this article I’d like to enumerate a number of suggestions on how to improve security on your own WordPress website.

WordPress itself has a list on WordPress security you might want to read. Of course, some of the things in that list will be repeated in the article below. Personally, I prefer a more hands on list and direction, that’s why we decided on this article.

Don’t use ‘admin’ as a username

Think about this. This is perhaps the easiest baseline step for WordPress security you can take as a WordPress user. It costs you nothing, and the install makes it really easy to do. A majority of today’s attacks target your wp-admin / wp-login access points using a combination of admin and some password. Common sense would dictate that if you remove admin you’ll also kill the attack outright.

Yes, the argument exists that the attacker can still enumerate the user ID and Name and can in some instances pull the new username. There is no denying this. Remember though, like our friends at Sucuri like to say, Security is not about Risk elimination, it’s about Risk Reduction.

For the everyday, automated, Brute Force attack, removing the default admin or administrator username will suffice. For the sake of clarify, understand that when we say ‘admin’ we are speaking specifically to the username only and not the role.

Simply create a new user in WordPress at Users > New User and make that a user with Administrator rights. After that, delete the ‘admin’ user. Don’t worry about the post or pages the admin user has already created. WordPress will nicely ask you: “What should be done with content owned by this user?” and give you the option to delete all content or assign it to a new user, like the one you have just created.

Employ Least Privileged Principles

The team put together a great article in the Codes regarding Roles and Capabilities. We encourage you to read it and become familiar with it because it applies to this step.

The good news is you don’t have to do much here, other than employ best practices. You see, the principles of Least Privileged states that you give permissions to those that need it, when they need it and only for the time they need it.

This means that not every user accessing your WordPress instance needs to be categorized under the administrator role. Assign people to the appropriate roles and you’ll greatly reduce your security risk.

Use a less common password

An easy thing to remember is CLU: Complex. Long. Unique.

This is where tools like 1Password and LastPass come into play, as they each have password generators. You type in the length, and it generates the password. You save the link, save the password, and move on with your day. Depending on how secure I want the password to be, I usually set length of the password (20 characters is always right) and decide on things like the inclusion of less usual characters like # or *.

‘123456’ isn’t a password. ‘qwerty’ is like writing your security code on your bank card. ‘trustno1′; seriously? Shame on you. Remember, you’re never as unique as you think you are…

Hide wp-config.php and .htaccess

No, thou less tech-savvy WordPress website owner, that is not hard to do. It’s actually really simple, especially when you are using WordPress SEO > Edit Files to edit your .htaccess.

For better WordPress security, you’d need to add this to your .htacces file to protect wp-config.php:

<Files wp-config.php>
order allow,deny
deny from all

That will prevent the file from being accessed. Similar code can be used for your .htacces file itself, by the way:

<Files .htaccess>
order allow,deny
deny from all

You can do it. It’s no rocket surgery.”

If you’re into WordPress security, you should finish this article over at Yoast

The Fisherman Internet Marketer Analogy

fishing-like-internet-marketingIf you’re an internet marketer who still succumbs to shiny object syndrome, please allow me to lure you into reading this article!

The author, Bill Davis, has unique insight into what goes on in the world of internet marketing and in the minds of internet marketers.

Read on…

“Many moons ago, I was an avid fisherman. I fished nearly every day. Bass, trout, tuna, roosterfish, marlin. You name it. I fished it. Except catfish. But that’s another story :)

I was also in the sporting goods industry. In fact, it was my co-workers who re-introduced me to fishing. As a young boy, I would go out with my grandfather and fish the aquaduct. He caught a lot of catfish.

I didn’t.

Me? I caught snags and Z’s.

There are an awful lot of rocks in the California aquaduct, causing 12-year-old boys lots of headaches. I didn’t have the patience to “work them out.” Still don’t, in fact. But my grandfather had patience in oodles and he knew what worked and what didn’t.

Sit and wait. Wait some more. Sit a little more. Repeat. That’s catfishing.

Really not much to it. Put on some smelly bait and wait for the fish to come. I simply wasn’t patient enough and I had no idea how to catch fish.

Ten years later I was an up-and-coming retail store manager at a major sporting goods chain that sold–among many other things–fishing gear: Rods and reels, artificial lures, live bait, and all the other accessories you “needed” to fish. So I got back into it. And loved it. Now that I had my own money, I could buy all the gear I could afford. And did.

And I caught fish.

But was it the “bright shiny objects” that caught fish or was it me? Seriously, look at any best-selling fishing gear, especially artificial lures, and ask yourself if it’s the gear that catches the fish.

Remember, fish have small brains and they only care about what any other animal cares about: Eating and procreation. They care much more about the former than the latter, by the way. At least in terms of frequency.

You see, fish know what their food looks, smells, and sounds like. Basic fishing lures attempt to appeal to primal instincts centered on sight, sound, and smell. Fish also “feel” really well, so vibration is worked into the mix.

But–and here’s the gist of this entire post–fishing lures appeal most to fishermen rather than fish. As one pro angler once told me, “Fishing lures are designed to catch fishermen, not fish.”

Read that again.

Now, let’s move to internet marketing. Do you see any similarities to the above? Successful internet marketers are more like fish, less like fishermen. They don’t respond to “bright shiny objects.” The “latest breakthrough” isn’t on their radar. They are patient and steadfast. They do what works. Things that have withstood the test of time. Sport fish–the kind that fishermen want to catch–place themselves in the path of their prey, lay in wait, and ambush. Often, they attack the weakest or injured prey.

Internet marketers do the same. Simple, basic stuff. No shiny objects.

Now, some successful internet marketers are not only like really successful gamefish, but they’re like the best lure makers. They prey on the weak. The small-brained neophytes looking for the newest bright shiny object with no patience and open wallets.

Next time you see the latest “breakthrough” technology that will “fill your bank account with cash,” remember this article. You are a fisherman, not the fish. You will NOT get suckered in by a bait that is totally unnatural.

Do what has worked for centuries. Mankind is still motivated by the basic needs: Food, clothing, shelter. Safety, love and belonging. Maslow’s hierarchy of needs. Fulfill any one or a combination of needs and you’ll be on your way to internet marketing success.

On the other hand, chase the “latest and greatest” marketing gimmicks, and you’re likely to get a fish hook in your mouth. Not fun. And you’ll likely get eaten.”

I found this article over at the most excellent Internet Marketing Muscle website.

I highly recommend going over to that page and joining the mailing list.

It’s literally all good stuff. 🙂




SSL Will be Free Starting Summer 2015

“If you aren’t using SSL to have a conversation with a website, your traffic is readable by anyone on the Net who can see your network packets flying past.

But more to the point, since the audience for this blog post is website administrators, if your website is not running SSL, you are talking to your customers in plain text.

If you are a site admin but haven’t played with network packet analysis, I’m going to give you some real-world insight into what this means:

When I ask my web browser to connect to which is an unencrypted (non-SSL) website, my traffic goes through about 18 ‘hops’,

which is techie word for routers, before I hit Netcraft’s firewall:








Looking at the names of the routers, I count around 4 vendors that have access to my traffic including Wave, Spectrum Networks,

XO Communications and BT (British Telecommunications). I also count two countries: the UK and USA.

Here’s what my traffic looks like when I import it into a packet analysis tool (I’ve blanked out personal info I don’t want the World to see):







As you can see, everything is in plain text including:

  • The URL I requested.
  • Any cookies and their values including cookies that a hacker could steal and use to login as you.
  • Any other data I sent including form values which would include things like passwords and usernames.
  • The entire response is in plaintext and clearly readable. This might include email contents, documents, social security numbers etc.

It’s easy to automatically parse network traffic like this for valuable data using Linux tools like tcpdump and algorithms to look for specific kinds of data.

For example, if you’re looking for card numbers, you just look for 16 digit numbers that conform to the Luhn algorithm.

[Yes, it’s rare to pass card numbers via non-ssl connections, but this illustrates an algorithmic approach to data recognition and capture]

Besides private hackers, countries like the USA and China parse network data like this on an industrial scale using the best computer science minds on the planet.

That is why there is a sense of urgency to move towards a completely encrypted web.

Historically you have had to pay anything from $10 dollars to over $1000 for an SSL certificate for your website.

If you hunt around you can find free SSL certificates but they are either a paid ‘trial’ or part of some other commercial incentive to get you to sign up with a service

where you will inevitably part with your money one way or another.

Yesterday, November 18th, the Electronic Frontier Foundation (EFF) announced a project that will make SSL and encryption on the web completely free.

They have created a non-profit organization called the Internet Security Research Group (ISRG) in collaboration with Mozilla, the University of Michigan,

Cisco, Akamai and Identrust.

The ISRG are launching a project called Lets Encrypt which will be making free SSL certificates available for any website starting Summer 2015.

But they go further than that. It has always been fairly technical to install an SSL certificate and so Lets Encrypt are creating applications for platforms like Linux

and other web hosting operating systems that let you install and activate SSL for your web server with a few keystrokes.

So the net result is that, starting Summer 2015, not only will SSL for any website on the Net be completely free, but you will also be able to install and activate SSL on

your site with just a few keystrokes and no payment.

Below is the official Lets Encrypt video which does a great job of making it clear how easy (and cost free) it’s going to be to install an SSL certificate from the project.

Please share this post with other webmasters to raise awareness of the importance of enabling SSL on your website (and the excellent news that it will soon

be free and easy to implement).”

Cool 🙂

Courtesy of

How the Facebook Algorithm Works


A few things stood out to me in this article, apart from the whole what the algo likes and doesn’t like section.

  • The total number of comments and likes on a post impact visibility.
  • The post type—photo, video, or status update—impacts visibility.
  • Posts that reference a trending topic may receive higher visibility.
  • The timing of when likes, comments, and shares occur on a post impacts visibility.
  • Clickbait drives down the visibility of a post.
  • Frequently circulated content and repeated posts are shown less.

Some of this was new to me, but some of it is really either aping or attempting to get the same result as some of what the Google search algorithm does.

Read the article though- good stuff and if you spend any time with FB socially and/ or for your business it’s a must read.

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